Agri inputs such as fertilisers, nutrients, seeds and insecticides are primarily sold through legacy retail. These outlets are not easily accessible and for the most stock local products of uncertain quality and sometimes even spurious brands. Farmers many of whom are not well informed on products available and their application, depend heavily on retailers for advice and hence are often victims of poor and ill-informed guidance. This is further compounded by availability and price fluctuation issues.

All this negatively impacts their ability to optimise productivity and yields.

Recognising this serious gap in the agri value chain. Zuari FarmHUB has introduced into own retail chain which serve as more than just a retail store. They have been conceptualised as one-stop agri solution and services hubs where farmers get everything they need to facilitate superior cropping outcomes with the assurance of right quality and at fair prices.

The Jai Kisaan Junctions are uncluttered environments which provide an authentic and pleasant modern retail experience backed by courteous and knowledge-based service, stable product availability, price predictability and access to a larger agri ecosystem.